Kendrick Lamar’s Super Bowl LIX halftime performance has set a new benchmark, drawing an unprecedented 133.5 million viewers and surpassing Michael Jackson’s 1993 record of 133.4 million.
The Super Bowl LIX game itself also achieved record-breaking viewership, averaging 127.7 million viewers and peaking at 137.7 million during the second quarter. However, Lamar’s halftime show managed to captivate an even larger audience, underscoring the cultural significance and widespread appeal of his performance.
This milestone not only highlights Lamar’s influence in the music industry but also reflects the evolving landscape of Super Bowl halftime shows, which have become cultural events in their own right, often eclipsing the game’s viewership.
Despite the overwhelming acclaim and record-breaking viewership, the performance received mixed reactions from some quarters. Notably, former Oasis frontman Noel Gallagher criticized the show, describing it as “absolute nonsense” and expressing his general disinterest in halftime performances.
In addition to the live broadcast, Lamar’s halftime show has garnered significant attention online, amassing over 37 million views on YouTube shortly after the event.
